Brandmattic®
Built With Purpose
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7063 Equality Blvd, Carmel, Indiana 46033
2026©
Brandmattic™
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Built by Brandmattic
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BM®
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SELECTED PROJECT /
Case study
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Client:
DR. ALEX TATEM
Services:
WEB DESIGN, DEVELOPMENT, STRATEGY
Team:
BRANDMATTIC TEAM
Stack:
NEXT.JS, FIGMA, SEO
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BM®
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overview /
Overview
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Understanding the audience before designing the solution.
Dr. Alex Tatem is a board-certified urologist and men’s health specialist with a 200K+ subscriber YouTube channel and over 14 million views. His authority was real — but it lived in many different places.
We designed and built one platform where every audience — patients, surgeons, biotech partners, event bookers and viewers — lands in the right place and takes the right next step.
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BM®
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challenge /
Challenge
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Turning a scattered presence into one clear and effective platform.
Dr. Alex had five distinct audiences and no single destination that spoke to any of them properly. Authority earned in the operating room and in journals was being spent on platforms he didn’t own.
The challenge was to give every audience a purpose-built path while keeping one identity that reads as clinical authority first and creator brand second.
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Solution /
Details
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Building a connected solution where every element works together.
We built a modular platform where each audience gets its own journey, anchored to one visual identity and a clear conversion path.
The result is a fast, flexible site that can grow with new programs, partners and content without losing clarity.
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BM®
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Result /
Details
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An owned home that turns attention into patients, trainees and partners.
The platform now converts attention into patients, trainees, advisory partnerships and an owned audience — from one place.
With a flexible foundation in place, new audiences and offers can be added without a redesign.
Audience journeys unified
In one platform
Views routed into conversion paths
200K+ subscriber audience
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